From a Reality Program, to a Cannes Festival Ready Piece
The Right Honourable Sir Winston Leonard Spencer Churchill (1874-1965)
Few more days and Nikon will be announcing the winners of the Judges and Audience Awards for the Nikon Festival on January 13th. If you’ve followed my first post, you probably would’ve known bits and pieces of my fantasy of winning the Judges Award ($100K USD) and approaching McCann Erickson with my “Phase III” marketing proposal to maximize “my winning money” to make a Festival ready piece set in both Malaysia and the States while becoming a fulltime filmmaker. In my imagination, this fantasy can be achieved if I have Nikon’s support by taking care of my cost of living, while I use the cash price to invest in my début feature film; in exchange, I will give them my “Phase III Marketing Plan” and help them execute the plan. Now wouldn’t that be a win-win situation?
Anyway, I suppose before I snap myself entirely out of my dream of collaborating with Nikon, I figured I should at least casually lay this dream down in laymen’s term. (more…)
Audiences’ Response= A Filmmaker’s Reward
Singin' in the Rain (1952)
Happy New Year!! I believe 2010 is going to be a year full of excitement and fulfilled dreams!
As promised, I will share some of my thoughts and experiences in creating my piece for the Nikon Festival. In order to coincide with the Festival’s “A Day through Your Lens” theme, I’ve decided to put together a piece that describes the day of a writer where she sees through the lens of her imagination. Being a filmmaker and a marketer, I’m guilty of having the tendency to drift into an imaginary world. Regardless of whether I’m dreaming up a storyline for my next movie or concocting a marketing campaign for my clients, tapping into the imaginary sphere has always been an inevitable part, and often times the most enjoyable part of my daily routine.
Filming exterior shots has always posed an interesting challenge, especially when one doesn’t have the luxury of controlling the weather (more…)
Aspiring Artistes and DSLRs
'Inside of Me' by Elaine Lee (My creation for the Nikon Festival)
Though the economic downturn has definitely ushered in the advent of social media marketing, its recovery will not spell the end of this personalized/relationship focused ‘pull marketing’.
With the help of McCann Erickson, Nikon has recently launched it’s social media marketing campaign utilizing Twitter’s reach and effectiveness in creating buzz, as well as cashing in on the popularity of user-generated videos. (more…)
